This Friday at Portobello it was a big surprise! It's not every day that you go to a stall on Portobello Road, and ( surprisingly ) the trader is Ms. Jodie Kidd!
Well, it happened today.
In fact, is not every Friday but only once a year where " The Moonson Accessorize Trust " has a stall on Portobello Road. You guessed for your delight there are racks of skirts, dresses, tops and ect plus bags from Moonsoon and Accessorize.
The Trust was created in 1994, to celebrate Monsoon's 21st birthday. Originally called 'The Monsoon Trust,' this was changed in 2006 to reflect the huge contribution made by everyone in Accessorize.
The Trust focuses on projects to alleviate poverty in Asia, it funds projects to help improve the lives of disadvantaged women and children. The focus is on education, health care and income generation, helping to develop sustainable livelihoods within communities.
Today, they are funding over ten projects – including a programme in India to provide health care in remote villages, another to help cotton farmers convert to organic methods and a scheme in Afghanistan to help women to make a living from their traditional embroidery craft. Fantastic!
Here a quick view:
Ms Jodie Kidd is the patron.
The crowds started to gather quickly, apparently by 12PM it was hard to get close to the bags!
Ms. Jodie Kidd as a Portobello market trader for the day.
As part of fundraising there are sample sales held in London.
Check the website: www.monsoontrust.org for further information.
Support them.
